EEO Report

2016 Annual EEO Report

2016 Annual EEO Public File Report

Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)

Period Covered: October 1, 2015 through September 30, 2016

Stations in Employment Unit:

KKNU (FM), Springfield-Eugene Oregon (FIN 40887)

KMGE (FM),  Eugene, Oregon                    (FIN 40885)

KEUG  (FM),  Veneta, Oregon                    (FIN 60358)

KEQB  (FM),  Coburg, Oregon                    (FIN 63205)

 

Total Number of persons interviewed: 23

Full Time Positions Filled
Job Title Recruitment Source      of  Hiree Total Number of                                                               Interviewees
1. SALES PERSON Outreach by Other

MRB Employees

4

 

2. ON AIR TALENT MRB Management Outreach to Broadcasting Industry 8
3. RECEPTIONIST MRB Own Stations, On Air Announcements 10
4. RECEPTIONIST Staff Referrals/Outreach By Other MRB Employees 1
Recruitment Sources*
Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
1. MRB Management

Outreach, Direct

1 1
2. MRB Outreach to National Rep Firm 0 1
3. Raquel Hecht, Immigration Lawyer 0 3
4. Outreach by Other MRB Employees/Staff Referrals 4 4
5. Ruben Garcia, Environmental Controls 2 1

 

 

McKenzie River Broadcasting   2016  Annual EEO  Public File Report     Pg. 2
Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
 

6.

 

MRB Management Outreach to Broadcasting Industry

 

3

 

1

 

 

 

7. El Charro Mexican Restaurant 0 1
8. AllAccess.com, Industry Website 0 1
9. Latino Public Radio 4 1
10. United Farm Workers Radio Network 0 1
11. MRB’s Own Stations On Air Announcements 4 2
12. MRB Stations’ Websites 0 2
13. Eugene Register Guard 2 2
14. Craigslist 1 1
15. KEQB Advertising Prospect 1 1
16. Lane Community College Job Fair 1 1
Total 23

File Full Time Positions 2015-2016

* There were no “organizations entitled to notification”.

RECRUITMENT INITIATIVES:

Internships

The first internship took place in October 2015. The intern was a college junior. The internship was structured to provide the intern with relevant information in all areas of MRB’s broadcasting operations,

McKenzie River Broadcasting   2016  Annual EEO  Public File Report     Pg. 3

Internships (Continued)

including sales, programming, and commercial production. MRB personnel who participated were Bill Barrett, Tim Fox and Tracy Berry (KKNU Morning Show personalities), Steve King (Program Director KMGE & KEUG), Melissa Harrison (Traffic), Brenda Buck (Accounts Receivables), Danielle Uhlhorn (Account Executive), Liz Kelly and Mary Reilly (KMGE Morning Show personalities), Bruce Soderholm  (Production Manager),  Steve Brown (KKNU Midday personality, Erin Weigandt (Promotions Director), Michelle Tsalapinas (Office Manager), Dave Wiles (Sales Manager) and John Tilson (President)

The second internship, with the same college student, took place from January 5th, 2016 to June 10th, 2016. Through this internship she earned 8 credits (CPSY 404) toward her degree at the University of Oregon by working 12 hours per week with Account Executive Danielle Uhlhorn at McKenzie River Broadcasting.  The internship was intended to provide a deeper understanding of the Radio industry and media planning.  Her responsibilities during this internship included: writing emails, creating excel spreadsheets, participating in meetings with clients, creating media proposals and marketing/promotional packages using Microsoft and/or Nielsen Tapscan media software.

Scholarships

MRB management participated actively in the award of six Eugene Area Stations (“EARS”) Scholarships

awarded in August 2016. The scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $10,000 were awarded to three college bound high school recent graduates and three students already in college.

MRB’s involvement included a leadership role by MRB President John Tilson in successfully advocating for, planning for, and implementing these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2015/2016 EEO reporting year and was a member of the five person scholarship committee which reviewed applications. EARS sells announcements at steep discounts to non-profit organizations pursuant to its Non Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS from this source enabled the financing of the Scholarship Program. The Unit stations, along with other EARS members, ran schedules in support of this program.

Job Fairs

MRB Management attended the following Job Fairs:

Lane Community College Job Fair  April 21, 2016

Attended by MRB Sales Manager Dave Wiles.

2015 Annual EEO Report

2015 Annual EEO Public File Report
Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)
Period Covered: October 1, 2014 through September 30, 2015
Stations in Employment Unit:
KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM),  Eugene, Oregon                    (FIN 40885)
KEUG  (FM),  Veneta, Oregon                    (FIN 60358)Total Number of persons interviewed: 11

Full Time Positions Filled
Job Title Recruitment Source      of  Hiree Total Number of                                                               Interviewees
1 Program Director Management Outreach
Direct
4
2 Sales Person Outreach by Other
MRB Employees
7
Recruitment Sources*
Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
1 MRB Management
Outreach, Direct
2 2
2 ALL ACCESS web site 1 1
3 MRB Employee Applicant 1 1
4 Outreach Direct by MRB
Programming Consultant
1 1
5 Outreach by Other MRB Employees 3 2
6 MRB’s Own STATIONS-On Air 3 1
Total 11

* There were no “organizations entitled to notification”.
RECRUITMENT INITIATIVES:
Internship
The Internship took place in July 2015. The intern was a high school  senior. The internship was structured to provide the intern with relevant information in all areas of MRB’s broadcasting operations,
McKenzie River Broadcasting   2015  Annual EEO  Public File Report     Pg. 2
Internship  Continued)
including sales, programming, and commercial production. MRB personnel who participated were Bill Barrett, Tim Fox and Tracy Berry (KKNU Morning Show personalities), Steve King (Program Director KMGE & KEUG), Melissa Harrison (Traffic), Brenda Buck (Accounts Receivables), Phil Polter (Account Executive), Liz Kelly and Mary Reilly (KMGE Morning Show personalities), Bruce Soderholm (Production Manager),  Steve Brown (KKNU Midday personality), Erin Weigandt (Promotions Director), and Michelle Tsalapinas (Office Manager).
Scholarships

MRB management participated actively in the award of five Eugene Area Stations (“EARS”) Scholarships
announced in July 2015. The scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $9,500 were awarded to three college bound high school recent graduates and two students already in college.

MRB’s involvement included a leadership role by MRB President John Tilson and MRB Sales Manager Dave Wiles in successfully advocating for,  planning for, and implementing  these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2014/2015 EEO reporting year and was a member of
the five person scholarship committee which reviewed applications.
EARS sells announcements at steep discounts to non-profit organizations pursuant to its Non Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS from this source enabled the financing of the Scholarship Program. The Unit stations, along with other EARS members, ran schedules in support of this program.

Job Fairs

MRB Management attended the following Job Fairs:

University of Oregon Job Fair   April 15, 2015
Attended by KMGE/KEUG Program  Director Steve King

Lane Community College Job Fair  April 16, 2015
Attended by MRB Sales Manager Dave Wiles.

 

2014 Annual EEO Public File Report

Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)

Period Covered: October 1, 2013 through September 30, 2014

Stations in Employment Unit:
KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM),  Eugene, Oregon                    (FIN 40885)
KEUG  (FM),  Veneta, Oregon                    (FIN 60358)

Total Number of persons interviewed: 8

Full Time Positions Filled
Job Title                                                    Recruitment Source of  Hiree                 Total Number of Interviewees
1 Overnight Supervisor &    Air Talent           Promotion From Within                                               1
2 Sales Person                                            Outreach by other MRB Employees                              7

Recruitment Sources*
Recruitment Sources*        Total Number of Interviewees           Full-time Positions for Which Source Utilized
1.  Promotion from Within                            1 (Hired)                                                        1
2.  MRB Management Outreach, Direct       2                                                                    1
3.  MRB Management Outreach
Seeking Referrals from Advertising
Agencies and Media Sales People         1                                                                    1
4.  Outreach by Other MRB                         2 (1Hired)                                                      1
5.  MRB’s Own Stations
(KMGE, KKNU, KEUG)                           2                                                                   1
6. Eugene Register Guard                           0                                                                   1

Total   8
* There were no “organizations entitled to notification”.

Recruitment Initiatives

The internship took place in August, 2014. The intern was a college bound, recent high school    graduate. The internship was structured to provide the intern with relevant information in all areas of MRB’s broadcasting operations, including sales, programming, and commercial production. MRB personnel who participated were Bill Barrett, Tim Fox and Tracy Berry (KKNU Morning Show personalities, Jeff Baird (Program Director KMGE & KEUG), Melissa Harrison (Traffic), Brenda Buck (Accounts Receivables), Danielle Uhlhorn (Account Executive), Liz Kelly and Mary Reilly(KMGE Morning Show personalities), Bruce Soderholm (Production Manager), Jodi Shaner (Copywriter), Steve Brown (KKNU Midday personality, and Erin Weigandt (Promotions Director).

Scholarship Programs

MRB management participated actively in the award of five Eugene Area Stations (“EARS”) Scholarships announced in August 2014. The scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $11,000 were awarded to two recent high school graduates, two students already in college, and one Junior College student about to transfer to  Oregon State University.

MRB’s involvement included leadership roles by MRB President and MRB Sales Manager Dave Wiles in successfully advocating for,  planning for, and implementing  these scholarships Mr. Tilson was the EARS Treasurer during the entire 2013/2014 EEO reporting year and was a member of the three person scholarship committee which reviewed applications. Mr. Wiles was EARS President for most of  the reporting year.  EARS sells announcements at steep discounts to non-profit organizations pursuant to its Non Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS from this source enabled the financing of the Scholarship Program. The Unit stations, along with other EARS members, ran schedules in support of this program.

2013 Annual EEO Public File Report 
Licensee: McKenzie River Broadcasting  Company, Inc.

Period Covered: October 1, 2012 Through September 30, 2013

Stations in Employment Unit:

KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM), Eugene, Oregon                    (FIN 40885)
KEUG   (FM), Veneta, Oregon                   (FIN 60358)

NO FULL TIME POSITIONS WERE FILLED OR OPEN DURING THE REPORTING PERIOD

Recruitment Initiatives

Job Fair

Management with substantial responsibility in making hiring decisions participated in the following job fair during the period covered by this report:

Lane Community College Career Fair (April 17, 2013)
Attending was Dave Wiles (KEUG/KMGE/KKNU Sales Manager)

Internship

This internship took place from December 19, 2012 through January 3, 2013. The intern was a high school student. This internship was structured to provide the intern with relevant information in all areas of MRB’s broadcasting operations, including sales, programming, commercial production, and general management. MRB personnel who participated in this internship were John Tilson, President and General Manager, Bruce Soderholm, Production Manager, Bill Barrett, Tim Fox & Tracy Berry, KKNU Morning Show personalities, Danielle Uhlhorn, Account Executive, Steve Brown, KKNU Midday Personality, Jeff Baird Program Director, KEUG and KMGE, Liz Kelly and Mary Reilly, KMGE Morning Show personalities, Melissa Harrison, Traffic Manager, Jody Shaner, Copywriter, and Erin Weigandt, Promotions Director.

Scholarship Programs

MRB management participated actively in the award of four Eugene Area Radio Stations (“EARS”) Scholarships announced in June, 2013. This scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $10,000 were awarded to two college bound high school students and two students already in college.

Page 1 of 2 of 2013 Annual EEO Public File Report

MRB’s involvement included leadership roles by MRB President and General Manager
John Tilson and MRB Sales Manager Dave Wiles in successfully advocating, planning for, and implementing all of these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2012/2013 EEO reporting year and was a member of the three person scholarship committee which reviewed 27 applications. Mr. Wiles is EARS President. The Unit stations also contributed air-time, which resulted in cash contributions for these EARS scholarships. As part of the Non-Commercial Sustaining Announcements (‘NCSA”) Program, EARS sells announcements at steep discounts to non-profit organizations. The Unit stations, along with other EARS members, run spot schedules for the non-profit advertisers.

Page 2 of 2 of 2013 Annual EEO Public File Report2012 EEO Annual Report            2012 Annual EEO Public File Report

Licensee: McKenzie River Broadcasting  Company, Inc.
Period Covered: October 1, 2011 Through September 30, 2012

Stations in Employment Unit:

KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM), Eugene, Oregon                    (FIN 40885)
KEUG   (FM), Veneta, Oregon                   (FIN 60358)

Total Number of persons interviewed   : 2
Full – Time Positions Filled

Job Title                                               Recruitment Source of Hiree            Total Number of Interviewees
1. Morning Show Co-Host                MRB Management Outreach, Direct                               2

Recruitment Sources*
Recruitment Sources*                     Total Number of Interviewees   Full-time Positions for Which Source Utilized
1. MRB Management Outreach, Direct            2 (1 Hired)                                                       1
2. All Access Online Website (www.allaccess.com)      0                                                         1

Total: 2

*There were no “organizations entitled to notification”.

Recruitment Initiatives

Job Fair

Management with substantial responsibility in making hiring decisions participated in the following job fair during the period covered by this report:

Lane Community College Career Fair (April 18, 2012)
Attending was Jeff Baird (KEUG/KMGE Program Director)

Internship

This internship during the period of May 30th – June 7th 2012 was designed to assist a member of the community to acquire skills needed for broadcast employment. The intern was a high school student active at his school’s radio station, KRVM FM. This internship was structured to provide relevant information in all areas of MRB’s
broadcasting operations, including sales, programming, commercial production, and
general management. MRB personnel who participated in this internship were John Tilson, President and General Manager, Bruce Soderholm, production Manager, Bill Barrett, Tim Fox & Tracy Berry, KKNU Morning Show Personalities, Danielle Uhlhorn, Account Executive, Dave Wiles, Sales Manager, Jeff Baird Program Director, KEUG and KMGE, Liz Kelly and Mary Reilly, KMGE Morning Show personalities, Melissa Harrison, Traffic Manager, Brenda Buck, Accounts Receivable Manager, and Erin Massingham, Promotions Director.

Scholarship Programs

MRB management participated actively in the award of three Eugene Area Radio Stations (“EARS”) Scholarships announced in June, 2012. This scholarship program is designed to assist students interested in pursuing a career in broadcasting. These $3,000 scholarships were awarded to three college bound high school students.

MRB’s involvement included a leadership role by MRB President and General Manager John Tilson and MRB Sales Manager Dave Wiles in successfully advocating, planning for, and implementing all of these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2011/2012 EEO reporting year and was a member of the scholarship committee. The Unit stations also contributed air-time, which resulted in cash contributions for these EARS scholarships. As part of the Non-Commercial Sustaining Announcements (‘NCSA”) Program, EARS sells announcements at steep discounts to non-profit organizations and the Unit stations, along with other EARS members, run spot schedules for the non-profit advertisers.